The success story of Eton started in 1928 in the small village of Gånghester in Sweden. Annie & David Pettersson ran a successful sawmill until the recession forced them to start a new business. Annie started to make fine clothes for the people in the village, the company grew, focused on men’s shirts and in the 1950´s a salesman first brought the shirt collection to the United Kingdom. 


The name of the company, “Skjortfabriken Special” became impossible to pronounce abroad and to adjust to the export markets the brand name Eton was chosen. The association with class and sophisticated elegance were, and still are, the ethos behind the company. But Gånghester and Grandma Annie’s philosophy to never hand over an item until you are completely satisfied never changed; it is still the foundation of the Eton philosophy. Our history is our future.